In simpler times, without the technology and online presence we have today, resumes were neutral laundry lists, nitpicking and highlighting a candidate's skills and accomplishments. Today, resumes are self-promotional pieces that pitch and position the candidate uniquely and creatively. Not surprisingly, freelancer writers adept at crafting these life-changing documents are in high demand.
- Typing a 1-2 sentence objective on top of a resume today is passé. Summaries are now preferred.
- Organizations once focused on skills. Now they look for talent.
- Knowing how to perform a particular function is no longer enough. Candidates have to be great at what they do, and support these claims with specific results or scenarios.
A notable event that attracts participants from around the world, the Toast of the Resume Industry Writing Competition, speaks to the growing significance of writers who specialize in making these critical decisions for job seekers. Many seasoned pros compare resume writing with job marketing, though bringing a candidate to "life on paper" is marketing on a much more personal level.
Writers who create resumes on a casual freelance basis can now enroll in a number of certification programs offered around the U.S. They can get training on how to run their own businesses and develop their knowledge on anything relevant to this field.
For example, one very important topic is on keywords. While an average job seeker may find it hard to believe, choosing what you say and how you say it on a resume calls for a great deal of savvy. Leaving out specific keywords from a candidate's online resume can fail to attract the attention from HR people who are conducting searches in specific job categories. A gifted resume writer, however, knows what keywords to use to attract recruiters. Unemployed job seekers don't mind paying $150 to $350 for a new resume, as long as they are convinced that the finished document will give them a competitive advantage.
- Resume Writing as a Freelance Service (freelancewriting.com)
- How to Write a Better Career Summary (lousywriter.com)
- The Future of Freelancing (this blog)